Marketing Plan for Week #4
As we mentioned in the last report, we have suspended any marketing action until we release the new version. Improving quality is the best marketing we can do now.
1. Downloads. This split bar chart shows downloads per week.
- Weekly downloads have increased slightly (+100). However, Amazon and AppChina hardly contribute to the growth (12 and 60 downloads respectively).
- Ad Requests continue a downward trend and this week the number has fallen below the 10K level. This means that people play less.
- We have confirmed that Admob doesn’t display the right number of clicks until 5 days later. So neither clicks nor revenue data are trustworthy until a week later. Due to this reason, last week numbers (clicks and revenue) have been updated with the latest data.