Marketing Plan for Week #3
After three weeks and tons of feedback, we consider that a new version of Archer Master is necessary for the following reasons:
- Fixing bugs. We’ve recently read a few comments like these: "It would be 5star if force close issue being fix..", " the game is good but it always is force closing on me", "Keeps force closing. Otherwise. it's an awesome game. Droid X." ... Even though there are only a few cases, when it comes to mobile applications we believe quality is king. So the message here is clear: we need a new version with these bugs fixed.
- Boosting Revenue. Once more, weekly income are insignificant so it's time to try something different. The new approach we'll be explained in another post.
For all of this, we think the best marketing strategy right now is working on a new version that includes the mentioned changes. It should be delivered in two-three weeks at most. Until then, we'll stop marketing activities.