Marketing Plan for Week #7
Data from the last few weeks reveal how frequent updates impact positively on downloads, visibility and monetization. Due to this reason, we've started to work on a new version of the game which is expected to be released in 4-6 weeks. Although the sprint backlog is still open, that new version will surely include more levels (with new challenges) and some other improvements.
Moreover, we're thinking about changing our advertising provider and moving from Admob to another one with better eCPM, but no decision has been made yet.
1. Downloads. This split bar chart shows downloads per week.