Marketing Plan for Week #3

After three weeks and tons of feedback, we consider that a new version of Archer Master is necessary for the following reasons:

1. Fixing bugs. We’ve recently read a few comments like these:  "It would be 5star if force close issue being fix..",  " the game is good but it always is force closing on me", "Keeps force closing. Otherwise. it's an awesome game. Droid X." ... Even though there are only a few cases, when it comes to mobile applications we believe quality is king. So the message here is clear: we need a new version with these bugs fixed.
2. Boosting Revenue. Once more, weekly income are insignificant so it's time to try something different. The new approach we'll be explained in another post.
   

For all of this, we think the best marketing strategy right now is working on a new version that includes the mentioned changes. It should be delivered in two-three weeks at most. Until then, we'll stop marketing activities.

Marketing Plan for Week #2

This week we've focused on expanding our distribution channel. Hence, we submitted Archer Master to the following major app markets:

On July 15th the application was submitted to this app store. Amazon reviews applications before publishing so the process may take long. Fortunately, Archer Master was approved quite fast (on July 20th) and now is ready for download. Archer Master on Amazon.

GetJar claims to be the world’s largest free app store. According to the website, they said they’ve got more than 240K registered applications and almost 2 billion downloads to the date. Impressed by these numbers, we submitted our game on July 18th. The game was under review a couple of days and finally published on July 20th. So now, it can be downloaded…although we don't have any downloads yet. Archer Master on GetJar.